Oct 10
13
Social media marketing is now a key strategy for any business’s global marketing communication strategy – online marketers understand the benefits of social and know how to deliver a good return on investment in their social marketing endeavours. However, many English-speaking marketers are missing out on the huge potential of foreign-language social media marketing. There are a number reasons why this may be the case, the most obvious being a lack of knowledge about which social networks to target abroad and how to devise a social media strategy for foreign-language markets
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Social Media Marketing in Foreign Countries and Languages